Cereal companies speak to children early, often, and when parents are not looking. The least healthy cereals are the ones most aggressively marketed to children, frequently in misleading and deceptive ways. Food marketing to children negatively influences the dietary choices and health of society’s most vulnerable citizens. Given the childhood obesity epidemic at hand, we need meaningful solutions and real change. We’re here to give you the FACTS. It’s time for action.
FACTS – the Food Advertising to Children and Teens Score – was developed by health researchers at Yale University. Please explore the Cereal FACTS website to learn more about the companies, brands, cereal nutrition scores, food marketing techniques, and the science behind the FACTS.
For more wild facts about cereal, go to cerealfacts.org.